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Spring 2002

What We Learned in the Rainforest:
Business Lessons from Nature
By Tachi Kiuchi and Bill Shireman
In the rainforest, nature uses feedback to "close the loop." In the face of limits, feedback triggers adaptations that lessen or make an end-run around physical constraints. In business, companies like Coors use feedback to "close the loop," triggering innovations that lead to new products, processes, businesses, and profits.

Wind Power Capacity Jumps
Almost One-Third In 2001

By Lester R. Brown
President, Earth Policy Institute

Preliminary data show world wind electric generating capacity climbing from 17,800 megawatts in 2000 to an estimated 23,300 megawatts in 2001 - a dramatic one-year gain of 5,500 megawatts or 31 percent. As generating costs continue to fall and as public concern about climate change escalates, the world is fast turning to wind for its electricity.

 


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