We Learned in the Rainforest:
Business Lessons from Nature
Kiuchi and Bill
In the rainforest, nature uses feedback to "close the loop."
In the face of limits, feedback triggers adaptations that lessen or
make an end-run around physical constraints. In business, companies
like Coors use feedback to "close the loop," triggering innovations
that lead to new products, processes, businesses, and profits.
Wind Power Capacity
Almost One-Third In 2001
President, Earth Policy Institute
Preliminary data show world wind electric generating capacity climbing
from 17,800 megawatts in 2000 to an estimated 23,300 megawatts in 2001
- a dramatic one-year gain of 5,500 megawatts or 31 percent. As generating
costs continue to fall and as public concern about climate change escalates,
the world is fast turning to wind for its electricity.