Nissan Report Nissan Report
A Bold New Blueprint for Successful Innovation in American Business


Steve Barnett
Format: Soft Cover
Length: 189 pages
Publisher: Avon Books
ISBN: 0380721414
Copyright: 1992

The "Me Decade" is over. Consumers today are more environmentally aware and socially responsible than ever before. Connecting with this new breed of buyer is the central challenge now confronting the global business community. Innovation is not enough. It is the process of innovation itself which needs to be reexamined.

The Nissan Report reveals how a world-class corporation met this challenge by assembling twenty-five top minds from a wide variety of fields outside of the manufacturing arena for an in-depth exchange of ideas. And in this bold yet basic approach to innovative thinking lies essential lessons applicable to any business, large or small – offering organizations of every stripe the means to succeed brilliantly in today’s marketplace… and well into the next millennium.


-- Judy Bass, Boston Globe

“Unconventional insights appropriate not only for the automobile industry but also for anybody trying to do business in a baffling world.”
-- Edward Trapunski, Toronto Globe and Mail

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