Environmental concerns can greatly affect business success, regardless of whether a businessperson or corporation shares those concerns. Today's corporate managers must understand the power of environmental issues, and shift their mindset from one focused on environmental "management" to one focused on strategy.
Competitive Environmental Strategy examines the effects of environmentalism on corporate management, explaining how and why environmental forces are driving change and how business managers can think about environmental issues in a strategic way. The author discusses:
Competitive Environmental Strategy offers a valuable overview of the subject, and provides a wealth of real-world examples that demonstrate the validity and applicability of the concepts for business people, clearly showing how managers are turning an understanding of environmental issues to competitive advantage.
are indeed a core business issue. In Competitive Environmental Strategy,
Hoffman has written a powerful conceptual manual and eloquent illustration
of the connection between business strategy and the environment. It
would make an ideal text in the undergraduate or graduate business classroom.”
Strategy is more than just another book on this important subject. It
builds on sound theory mixed with well-chosen cases and examples. Both
business professionals and faculty will find many new ideas for hastening
the day when the so-called triple bottom line becomes the standard,
not the exception.”
About the Author
Andrew J. Hoffman is professor of management at Boston University, and author of From Heresy to Dogma (Jossey-Bass, 1997) and editor of Global Climate Change (Jossey-Bass, 1998).
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